About FAIR TRADE within Jewellery

Fair trade is an international label, a guarantee that some of the word’s poorest workers are receiving a fair price for their products, a guarantee for decent working conditions with respect for the nature, and that due consideration is taken to the surrounding environment. Within the concept is also the demand for transparency and not least documentation that the jewelleries really are, what they claim to be.

Sustainability within the jewellery world means that the goldsmiths aim to create better conditions both for the public and the environment, and that the people involved in the production of jewellery receive a fair compensation for their work – now and also in the future – in order to secure the future generations their living and as well as the surrounding environment.

The trend, sustainable jewellery, is national, international, and innovative, because when both the political and the ethical-confident “green” customers are buying with their heart and conscience and at the same time are devoted to quality and conduct, we as goldsmiths are able to support the right projects.

Because we as manufacturers of jewellery have the possibility and power to influence the world we live in, we feel obliged to think socially farsighted and environmentally justifiable. There is a difference between acting in a justifiable way and philanthropy. Philanthropy – charity – is about how a company chooses to spend their earned money. To work in a justifiable way show that we think about how we make the money, because we think it is not necessary in to-day’s world to make money at any price.

Important is sustainability in the long run – environmentally justifiable and ethically correct mined raw materials. Ecological gold and certified diamonds from areas not involved in war. That no chemicals like for instance mercury are used in the mining of the gold, and that only a limited number of Tahiti pearls are produced per year in order not to exhaust the sea and the surrounding eco-systems. The cutting and grinding of precious stones is carried out within working conditions, where the workers receive a fair compensation enabling them to live a good life. The constant thought behind this is that the more sustainable materials are used in the production of jewellery the better are the chances and possibilities for the people in the countries, where the sustainable raw materials are mined.

In a way we are trying to give something good back to the society, to which we indirectly belong, and therefore the sustainable jewellery makes a difference.

Our concept is about combining beautiful jewellery with social responsibility and ethical behaviour. That every single of our suppliers of raw material – gold, and platinum, diamonds, and pearls – can account for that the production has been carried out with respect for nature, the environment, and the workers. In short: The process of formation of the jewellery is transparent to everybody. The customers are given a choice – a choice which for years has been a reality within the food supplies and lately also within the fashion trade, but not until now, in the 21st century, it is slowly gaining ground within the jewellery world as well.

The fair trade jewellery is about 20% more expensive than comparable jewellery. The supply of sustainable raw materials is far less than the demand – and therefore the price for sustainable jewellery lies above “ordinary” jewellery. It is impossible to produce a larger number of ecological Tahiti pearls per year than is already done.

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